Inbound marketing stands at the intersection of technology and creativity. While anyone can easily set up a Facebook or LinkedIn business page, creating content that cuts through the clutter to engage prospective customers is much more challenging.
Yet it’s tougher still. Even creating quality content is no guarantee that it will be seen. It is equally important to establish channels and methods that ensure the right people at the right time view a brand’s content. These inbound training sessions, hosted by Bonfire's Allan Gates, will cover both of these aspects of inbound marketing – creating effective content and ensuring it is seen. Join this hands-on training program and gain practical and detailed skills so you can develop your own inbound marketing program for your business.
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allan gates knows marketing
Allan Gates is a Partner with Bonfire, a New Brunswick-based integrated communications agency with a focus on brand storytelling.
He is also a co-founder of Huddle, a business news web site focused on New Brunswick and the East Coast. Allan is an agency veteran, having held senior positions at a number of agencies including REDGATE (Saint John) Colour (Saint John and Halifax), SHIFT Communications (Boston), and Extreme Group (Halifax). Allan has also taught marketing in the Faculty of Business at the University of New Brunswick Saint John and in the Faculty of Public Relations at Mount Saint Vincent University. |
OUR PARTNERS
This training session is made possible by Venn Innovation, BioNB, the Atlantic Canada Opportunities Agency, 3+, and Planet Hatch.